For more than a year before the expo, MHI will promote MODEX 2016 and MODEXShow.com through an integrated marketing plan that includes print and online advertising, targeted direct marketing, electronic media, social media and public relations.
Direct Mail Campaigns
Hundreds of thousands key decision-makers will receive targeted direct mailings – encouraging them to attend MODEX 2016 and visit MODEXShow.com before and after the show.
Print and Online Advertising
MODEX 2016 will reach millions of readers with four-color and banner ads featured in the largest, most credible trade and business-to-business publications and Web sites in the U.S. and throughout the world.
A series of permission-based e-mail and e-newsletter campaigns will target tens of thousands of buyers reminding them of the benefits of attending MODEX 2016. In addition, MODEX 2016 registrants will be regularly updated on the latest show news.
Public Relations and Social Media
A targeted public relations program aimed at the leading business-to-business press will focus on the benefits of attending MODEX 2016. Leading publications currently have plans for special pre-show issues and extensive post-show coverage. MODEX will also be promoted on social media sites Twitter®, LinkedIn®, YouTube® and Facebook®.
MHI is inviting national and regional manufacturing, distribution and supply chain organizations encouraging them to hold their own events and conferences in conjunction with MODEX 2016. In addition, specific end-user groups will be targeted to attend and hold meetings that relate to their industries' challenges.
Enjoy Exclusive Online Exposure
Hundreds of thousands of buyers are expected to visit MODEXShow.com year round, seeking solutions to their supply chain challenges. When you exhibit at MODEX 2016, you boost your exposure through your company's virtual exhibit on MODEXShow.com, before, during and after the show.